From design to press: preparing print-ready artwork correctly

Artwork that looks polished on screen is not automatically ready for production. Prepress turns a design into precise manufacturing instructions: where the sheet is cut, where the box folds, and which graphics must extend beyond the trim.

Build on the approved dieline

Packaging artwork should be created on the final cutting and folding template. Avoid changing the template after design approval, and keep important content away from folds, glue areas and trim edges.

• Keep cut and fold guides on a clear non-printing layer.
• Maintain a safe area for copy and logos.
• Extend backgrounds and images into the bleed defined for the job.

Screen colour and print colour are different

Screens display RGB light, while most commercial print workflows use CMYK or agreed spot colours. Prepare colour for the selected process and review important tones through an approved proof rather than relying on an uncalibrated display.

Important: if a brand colour must be matched closely, share its colour reference early and agree the appropriate proof before production.

Check images and fonts

Use high-resolution images at their intended print size and avoid enlarging small files inside the layout. Embed fonts or convert final copy to outlines when requested by prepress, while keeping an editable source file in your archive.

Preflight checklist

1. The dimensions and dieline match the approved specification.
2. Bleed and safe areas are present on every edge.
3. Colours and images suit the intended printing method.
4. Fonts, links and placed artwork are packaged correctly.
5. Barcodes, copy and numbers have been reviewed on the final proof.
6. A print-ready PDF and an editable working file have both been retained.

An organised file reduces avoidable revision rounds and makes the proof clearer for everyone before production begins.